Talent attraction campaign #TheSantanderEffect

This internal and external marketing campaign was designed to attract talent by showcasing a variety of career opportunities and how the bank supports employees' after-work activities. Our goal was to drive consumer engagement, and we worked closely with the client to create an impactful Hero Launch Film that emphasised the campaign’s importance. Real employees were invited for the photoshoot to ensure the campaign felt relatable and authentic, making a lasting impact on potential candidates.