Challenge

The goal was to engage employees and promote ongoing learning and development during Learning at Work Week, creating excitement and participation across the organisation.

Solution

We developed a vibrant internal website that featured event details, speaker highlights, a registration calendar, and resources for continuous learning. The campaign included a message from the Chief HR Officer, teaser content, branded email signatures, Intranet articles, and eye-catching banners to generate buzz. We also launched an internal community site for employees to connect and share their experiences, while social media teasers and banners kept the excitement alive.

Impact

The campaign significantly increased employee engagement, fostering a sense of community and enthusiasm for continuous learning throughout the week.